O-I Glass Inc.

As a legacy glass manufacturer, O-I knows a thing or two about the most recyclable packaging material. But for O-I, sustainability goes well beyond the recyclability of glass. O-I tasked Madhouse to tell their holistic sustainability story through print and digital mediums. In total, the primary report featured more than 200 designed pages of goals and tactics, performance data, and company milestones. This report lived entirely online to better serve its stakeholders while also reducing its environmental footprint.

A condensed version of the main report was released in a limited print run. The Executive Summary extended the visual system established in the main report and featured only the most critical highlights while directing the reader online for the full version.

The trifecta was complete with the development of the sustainability landing page. Leveraging O-I’s existing platform for continuity, Madhouse created a digital experience that further extends the sustainability story.