University of Toledo

Through diligent research, collaboration and strategic decision-making, we helped redefine The University of Toledo brand and institutional outlook, while maintaining its legacy. Fueling Tomorrows exists beyond a tagline — it’s a framing device and foundational narrative. This campaign tells the story of who The University of Toledo is and where the University is headed.

The brand system includes comprehensive messaging and positioning that contains voice and tone, personality, and unique writing tools, as well as a complex visual framework that incorporates an expanded color palette, grid system, custom icons, and photographic style.

Building on brand concepts and extending the message to a larger audience, our collective opportunity becomes the challenge of condensing and refining the narrative to 30 seconds for this institutional spot.