Mercy College of Ohio

Madhouse has worked with Mercy College of Ohio for more than 18 years. We have seen the industry shift, programs come and go, regulations change and student populations grow. One thing that remains the same is our constant communication with our client. Keeping in-tune with what’s happening has allowed Madhouse to provide relevant brand and marketing support through the years. Our latest efforts took on the Mercy College digital landscape by reorganizing and prioritizing the admissions process as well as alignment of all media with the most recent brand evolution.

A brand is a breathing, living concept. That’s why we designed a custom digital brand guide that can evolve right alongside Mercy College. One accessible online space provides branding basics, downloadable logo files, and special use guidelines that help to keep the college’s brand on track.

When it comes to higher education, an accessible and on-brand user experience is critical to the institution’s growth and retention. With Mercy College, we prioritized speed and usability, helping all audiences access the information they need quickly — across all devices — while still making a strong visual impact with the brand.

Mercy College has a diversified marketing strategy and broadcast/streaming advertising plays an important role. Whether the spot is part of a targeted campaign or more focused on brand awareness, the message will stay consistent and reinforce the college’s position.