Saint Mary’s College of California

St. Mary’s came to us looking for a captivating launch video to announce their audacious plans to set themselves apart in the higher education landscape.

This award-winning campaign video does what successful campaign videos do: it frames a clear, concise identity for St. Mary’s College, it celebrates the people that make it special, it boldly lays out a vision for what’s next and it balances its delivery in a nuanced way that is both inviting and challenging.

At Saint Mary’s, college is more than a degree — it’s a transformative experience. SMC called on Madhouse to write, photograph, and design a viewbook to speak to their unique institutional perspective.

Building on themes established in the Madhouse-produced campaign video, the viewbook explores what it means to find your voice and amplify it with purpose into the world. Student and faculty stories help weave an inclusive narrative of identity, community, empowerment, and opportunity while highlighting SMC’s Lasallian and liberal arts traditions.