The Peddie School

The Peddie School, a small, independent boarding school in New Jersey, planned to launch a capital campaign, but first wanted to be sure the individuals who had already financially invested were thanked and honored for their early support. When we learned Peddie freshmen students write letters to themselves, which are later read again in their final year of school, we formed this into a concept that would resonate with alumni and current students. Madhouse created a film that expresses how these donors have a real impact on the Peddie students and their futures. Each vignette features a current Peddie student who has been helped by the financial support of donors.