Superior Credit Union
Services
Markets
Stella the Tella
Completed: January, 2022
Superior Credit Union was looking to create a character that could be used throughout their marketing materials, with the goal of having a helpful, friendly, and powerful customer service representative that advocates for the credit union members. Madhouse first helped to create a simplified 2D version of Stella the Teller in 2018. When Superior Credit Union came to Madhouse to create two new TV spots, we worked to evolve the Stella character into a 3D version that has more detail and dimension. Featured in two recent spots, the animation style and super hero character is a unique approach and helps to set Superior Credit Union apart from other credit unions in the area.