DeVerna & Co.
Completed: December, 2021
After years of experience in the industry, Deverna & Co was looking to launch and brand a new venture. A financial advisor that works collaboratively with a team of professionals to support a range of clients. DeVerna & Co prides itself on supporting hardworking individuals and tailoring solutions to specific needs. Down to earth, while remaining ahead of the curve in the industry — their brand had to reflect that. The result was a typographic mark rooted in tradition, with a modern aesthetic.
In addition to the primary mark, the DeVerna & Co brand also utilizes a monogram. This provides flexibility in the design system as well as the opportunity to use the mark in more graphic ways, like in a stamp or as a pattern.