Center of Visual Expertise

The Center of Visual Expertise, an innovative enterprise of the Toledo Museum of Art, brings visual literacy to an unexpected venue: the industrial workplace. Research shows you’re only seeing 10% of what you think you are seeing. The other 90% is filled in with what your brain assumes is there. COVE teaches industrial teams how “seeing the whole picture” can increase workplace safety. Madhouse set out to create a brand that reflects the core purpose of COVE and the research behind it, the extended that brand across trade show graphics and collateral.