Walleye Game Opener

Toledo Walleye

The Brief

Film rollerbladers in full hockey gear on the streets of Toledo in the middle of summer — then in post, ice over the streets, swap the roller blades for hockey skates and make it snow.

The Walleye Home Opener video is one of those opportunities that doesn’t come along very often. Create a piece that gets the crowd pumped before every home Walleye game. We took on a huge task with this video and we also took over the streets of Toledo.

ADDY

Best of Show

VFX Breakdown

A short look at the process and transformation from live action footage to final composite rendering including 3D modeling and animation, green screen production and color correcting.

BTS

This video would not have been possible without the hard work from everyone involved. From the staff of the Toledo Walleye themselves, local celebrity Chrys Peterson and the amazing local hockey talent — a huge thank you from all of us here at Madhouse!

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Amazing special effects. Loads of energy created with tension rising throughout the storyline.

Tsvetana Rousseva
Senior Art Director, FleishmanHillard