Toledo Mud Hens
The Toledo Mud Hens set out to create an entertainment destination in the heart of the Toledo Warehouse District.
Madhouse was brought in to align the brand language and develop a comprehensive digital structure for each of the Hensville entities. Our challenge was to deliver a flexible design that could accommodate multiple identities, each positioning themselves with something different to offer, while creating excitement and connection for the group as a whole.hensvilletoledo.com
Using one centralized CMS, with access to all three websites, we created an editing workflow that saves time and allows for rapid development of new sites.
In order to better visualize the layout of Hensville and the surrounding area, Madhouse created a three dimensional interactive map for wayfinding.