Delivering Purpose

Camelot Portfolios

The Brief

Camelot Portfolios asked Madhouse to help position themselves as an investment management company for people who are looking for not just profit, but purpose.

Nothing draws people in like a story told well, so instead of an explanatory video or a typical “About Camelot” treatment, we crafted a short film that serves as an allegory for what they do. A simple story of hard work and giving back frames Camelot as a brand that cares about helping people who care about building more than wealth. People who want to build a better world.

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