Madhouse was hired to help usher in a new brand position for The Andersons, a global agriculture corporation.
We helped The Andersons tell their story — one of rich history and global success — by talking about what’s next. Focusing on the future. Madhouse designed and produced a campaign to author its evolving story. A corporation that never settles and is always looking ahead.
A family of videos was produced to capture the tradition and innovation of this well-known corporation as they continue to transform from hometown hero to global competitor.
With dozens of websites, apps and tools under each of The Anderson’s business groups, they needed a single place to tell the story of who they are. The elegant design of this responsive site places that narrative front and center, reinforcing the And Beyond spirit and showcasing the breadth of their operation.andersonsinc.com