The Andersons

The Andersons Home & Garden website originally served as a content-rich resource for retail customers purchasing products on Amazon. Madhouse helped The Andersons transform their home and garden presence into a full-featured ecommerce experience, connecting all of their internal processes and marketing applications.

We helped The Andersons tell their story — one of rich history and global success — by talking about what’s next. Focusing on the future. Madhouse designed and produced a campaign to author its evolving story. A corporation that never settles and is always looking ahead.

A family of videos was also produced to capture the tradition and innovation of this well-known corporation as they continue to transform from hometown hero to global competitor.

A flawless mobile experience is non-negotiable. Even complex product tables are easy to use with a single swipe. Our clients don’t have time to wrestle with over-complicated admin screens. Maintaining a constantly changing list of products is made easy by our streamlined CMS, designed around the Andersons content — not a pre-made template.

The Turf Nutrition Tool (TNT) is a web application born out of a legacy Andersons spreadsheet calculation. The Andersons supplied Madhouse with the backbone for the service and we’ve turned it into a fully functional model to monitor nitrogen release over time. Product recommendations are included as well as a user management system to store results.

The Andersons looked to Madhouse to develop a tool through which farmers could explore crop nutrient test results as they relate to Plant Nutrient solutions. CropCoach is the result. A smooth, intuitive assessment of nutrient test data, packaged into a compact, yet informative interface, that encourages exploration and discovery. Designed for mobile devices and desktop, the application can be used both in the field (literally) or back at the office.