What’s more moving than a good story? Nothing. That’s dramatic, but it’s the answer. We pride ourselves in finding the perfect way to connect with your audience. Whether that’s energizing your donor base, building your company’s brand, making your university laugh, or inspiring kids to explore, we simply want to make things that are worth a viewers precious time.
Madhouse delivers. Their creativity, experience, and ability to execute have made a huge difference in our marketing efforts.Lisa Tally | Purdue Research Foundation
Every project is different so we don’t have a rigid framework that we apply to every assignment. But curiosity starts with questions. Then we listen. Next we come back with ideas. Once we’ve got something good, we make a plan to get it done. We write scripts, shot lists, storyboards, schedules, find talent, line up locations, all before we hit record. Don’t get tired yet, it’s about to get fun.
We want to make the most cinematic story possible, so we haul out every tool at our disposal. We light our sets, direct talent, capture audio, and possibly pilot a drone. We use some of the same kind of gear you’d find in Hollywood. These are just tools, but they sure do make nice images.
Editing is the great rewrite. We sift for gems and carefully arrange them for the greatest possible impact. We work and revise until the flow feels just right. But it’s an arsenal of 2D and 3D animation skills that allow us to take projects to the next level. Not every film calls for it, but we’re always looking for ways to add some magic to the shots we craft.
The Video Team
Our team is small, but mighty. It usually surprises our clients when the same people who show up for a pitch are also the people who move the gear on set and animate the graphics back at the studio. We find joy in working hard and we’re more than ready to get our hands dirty.