The Brief
When a client becomes a partner.
Initially brought in to re-envision the brand for this online school, Madhouse’s relationship with TRECA has continued to evolve as we continue to seek ways to improve the user experience.
treca.orgRegional ADDY
Silver

Prioritizing User Experience
We design for humans, not bots. Just two months after the redesign, TRECA saw a 307% increase users compared to the previous year. Not only that, but users were more likely to return to the site, and spent more time browsing than before.

Custom Content Management
From programs, to courses, syllabi and staff, we built TRECA a content management system designed for their unique content. This is no cookie cutter template. Every input and option was crafted to their specifications.


The Brand
Online education is about choosing a path that works for you, that sets you apart and puts you on course toward the future. TRECA acts as a compass, offering direction without steering for you. Paired with modern typography and crisp, bright blues, this brand holds up to the personality of the organization.


