Transforming Our Community

Lucas County Land Bank

The Brief

The Lucas County Land Bank has a great story to tell. Working hard to rebuild neighborhoods and improve property values from the ground up – the Land Bank is making a difference.

We started with brand strategy. Refinements and additions to the Land Bank brand gave us options and better aligned its image with the story it needed to tell. Once we had a foundation in place, we got to work on crafting and delivering the message.

Visit the Land Bank
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Expanded Color Palette
Expanded Color Palette

Website

As we gained a better understanding of who the Land Bank was trying to reach and what its role in the community is, our focus turned to creating useful online experiences for each audience. We designed a clear and simple navigation system which we paired with friendly animations, a consistent color palette and great photography to illustrate the Land Bank’s breadth and depth of capability as well as its positive impact on Lucas County.

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Photography

Madhouse was commissioned on several occasions to document the Land Bank’s progress and to create a portfolio of their improvements.

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