The New Standard

Benchmark Restaurant

The Brief

An established local chef approached Madhouse to help brand his new upscale restaurant.

We worked hand-in-hand with the owners to better understand their inspiration for the space and the menu. Ultimately, we knew this restaurant would become an extension of their own personal style and we wanted to make sure we got that right.

Benchmark Logo
Primary Color Palette
Primary Color Palette
Benchmark Cards
Benchmark Embossed
Benchmark Stamp
Benchmark Menu