Bowling Green State University sought out Madhouse to help create a video that would pay tribute to the university’s new basketball arena and the donors who helped fund it.

Plan B

When it was originally pitched to BGSU, the Stroh Center video was entirely different; it was a video of a pick-up game between the donors and the basketball team before the center opened. However, the idea became too difficult to stage, which is when we came back with Plan B: the rap. 

… For this video, Bowling Green — if I may borrow a phrase from Pete Carroll — wins forever.

Eamonn Brennan | ESPN Staff Writer
THE reaction

Upon release, the video received coverage from ESPN, NBC Sports and the Huffington Post. Alumni and students responded very positively and the Stroh Center Rap is currently the school’s most viewed video ever at more than 220,000 plays. It even won the Grand Gold from the Council for Advancement and Support of Education (CASE) in the 2012 Circle of Excellence Awards.

Student Talent

We were lucky enough to not only have talent like Mikey “Rosco” Blair and Rachel Willingham, but also BGSU athletes.

Coming Together

The Stroh Center Rap wasn’t just about promoting the new arena, it was an exciting way to bring the university community together.