Center of Visual Expertise
The Center of Visual Expertise, an innovative enterprise of the Toledo Museum of Art, brings visual literacy to an unexpected venue: the industrial workplace.
Research shows you’re only seeing 10% of what you think you are seeing. The other 90% is filled in with what your brain assumes is there. COVE teaches industrial teams how “seeing the whole picture” can increase workplace safety. Madhouse set out to create a brand that reflects the core purpose of COVE and the research behind it.
We implemented the brand across all marketing efforts. From t-shirts to tradeshow booth design, each element takes on a unified look and feel.