Rethinking Glass Packaging

O-I MAGMA

The Brief

O-I is taking glass manufacturing to unprecedented places and their latest innovation needed a bold introduction.

We combined practical lighting effects and complex 3D animation to create a super futuristic aesthetic for O-I’s big MAGMA announcement. There’s no mistaking the message: O-I is the company to watch for groundbreaking progress and forward-thinking ideas in the world of glass.

The Set

We set up our hyper-minimal meeting space amongst the debris of Madhouse’s newest building project on 13th street.

With a table, some chairs and a custom-built lighting rig, we had our blank canvas. Motion-tracked 3D animation infuse this teaser video with movement and energy, letting the powerful script speak for itself.

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