Mudkarts

No Barriers Youth

The Brief

Madhouse teamed up for a second time with No Barriers Youth and The National Park Services to produce a short PSA about climate change.

When we set out to make a short film involving fictitious go-karts that ran on mud, we had no idea the issues that would arise. After realizing the local racing clubs and tracks would want to steer clear of the project, we decided to pursue the piece as a combination of live action and CG race cars. While shooting on green screen and animating all the race cars and track added a ton of time to the production, it allowed us to create shots that were highly stylized in a way that felt more like a storybook than reality.

Regional ADDY

Judge’s Choice

5th District ADDY

Gold

National ADDY

Silver

The Story

Crafting the story of Mudkarts required full team collaboration. With most projects, this usually consists of us sitting around and talking about ideas and waving our hands to help the others picture what we’re talking about. Mudkarts was a complex storyline; we needed a way to be able to plot the arc of the story and tweak immediately. We jotted all the plot points down on note cards and spread them out on the conference room table — eliminating the ones that didn’t work and trimming it down to a concise narrative.

Storyboard
Storyboard
Storyboard
Storyboard
Storyboard
Storyboard
Storyboard
Storyboard

The Set

We filmed all the racing scenes in the back lot of our studio. That sounds really impressive, but it’s actually just a parking lot. The kids were eager to take a turn steering our prop turntable car.

Working on a budget, we had to be resourceful when it came to casting. We asked favors from every friend and family member we knew, we put calls out on social media and we drummed up enough auditions to cast a pretty great group of kids.

Green Screen
Green Screen
Madhouse Studio
Madhouse Studio
Mudkarts Frame3
Mudkarts Frame2
Mudkarts Frame1
I loved all aspects of its playful approach toward raising awareness for a controversial subject.

Roxann Patrick
School of Advertising Art