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Mercy College of Ohio

The Brief

How does an established brand keep up with an ever-changing market like higher education? Keep evolving.

Madhouse has worked with Mercy College of Ohio for more than 14 years. We have seen the industry shift, programs come and go, regulations change and student populations grow. One thing that remains the same is our constant communication with our client. Keeping in-tune with what’s happening has allowed Madhouse to provide relevant brand and marketing support through the years. Our latest efforts took on the Mercy College digital landscape by reorganizing and prioritizing student information online as well as alignment of all media with our current brand campaign.

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Viewbook

College viewbooks are changing but still remain an important part of the selection process. A tangible leave-behind students and parents are free to explore on their own time.

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Digital Strategy

Instead of simply putting a new face on the website, Madhouse took a step back and researched the entire enrollment process at Mercy College. We spoke to the admissions officers and the marketing team to gain a better perspective of the overall picture. Pain points were addressed and a strategy for a cohesive recruitment message was the outcome.

Incorporating internal systems and developing our own custom applications, Madhouse has streamlined the student recruitment process for both students and staff using automation and existing digital assets.

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Madhouse is reliable and very client-focused.

Denise Hudgin
Director of Communication, Mercy College of Ohio