Maumee Valley Country Day School is not like other schools. So when Madhouse was tasked to design them a viewbook, we knew it needed to be different.
Expanding the brand.
We utilized the existing brand, but built upon it with an expanded color palette, new icons, photo treatments and messaging to create a fresh, but consistent look.
Split into three main sections, a stair-step tab emphasized the main MVCDS values and aided in navigation of the viewbook.
Used throughout, special translucent paper with a single ink color was used over photos to highlight unique MVCDS facts.