Living in the Oak Openings

The Nature Conservancy

The Brief

Madhouse teamed up with The Nature Conservancy to redesign a booklet geared to inform, inspire and empower the people that live and travel within the unique landscape of the Oak Openings Region with a strong focus on preservation and restoration.

We designed consistent chapter structure that allows for each chapter to highlight unique information while still fitting in the system. Callout boxes and call-to-action boxes highlight top-level, useful tips and features throughout. Photo layouts in the back of each section allow for a beautiful photography spread that doubles as a habitat identification chart.

Oakopenings Spread
Oakopenings Cover
Icons
Icons
Chapter Intro
Chapter Intro
Oakopenings Detail03
Color Palette
Color Palette
Oo Beauty
This guide empowers you to make a positive impact.

Jennifer Thieme
Editor