Madhouse teamed up with The Nature Conservancy to redesign a booklet geared to inform, inspire and empower the people that live and travel within the unique landscape of the Oak Openings Region with a strong focus on preservation and restoration.
Present a large amount, and varying types, of information in an effective and useful way.
This guide empowers you to make a positive impact.Jennifer Thieme | Editor of the Guide
A collection of custom icons to label each section that are still impactful at a small scale.
A color scheme that drew from the hero images of each section to celebrate the colors found in nature, rather than limit the palette.
A consistent chapter structure that allows for each chapter to highlight unique information while still fitting in the system.
Callout boxes and call-to-action boxes to highlight top-level, useful tips and features throughout.
Photo layouts in the back of each section to allow for a beautiful photography spread that doubles as a habitat identification chart.