I Approve This Message

Toledo Museum of Art

The Brief

The Toledo Museum of Art engaged Madhouse as a primary design partner for this exciting new exhibition.

The exhibition was designed to help museum-goers decode political television ads, using visual literacy tools, to find out what motivates them to vote — pride, anger, fear or hope.

Regional ADDY

Judge’s Choice

5th District ADDY

Gold

Iatm Logo
Iatm Loop
Iatm Logotype
Primary Palette
Primary Palette

Merchandise

Madhouse was also hired to design a limited edition screen-printed poster, t-shirts and totes, enamel lapel pin, notebook and pencil pack, stickers and buttons.

Tshirt
Tshirt
Notebook
Notebook
Lapel Pin
Lapel Pin
Buttons
Buttons
Stickers
Stickers
Timeline
Timeline
Exhibition
Exhibition
Exhibition
Exhibition
Exhibition
Exhibition
I liked how they took an old identifiable graphic and made it feel fresh.

Peter Roth
Associate Creative Director, GO2 Advertising