We’re really pleased with the reaction we’ve gotten from the community, and that’s what counts.Lisa Notter | Senior Director of Advancement Communications, Events, and Stewardship at IIT
Understanding IIT’s goals was paramount in crafting a story. We learned that they wanted to inspire philanthropy and involvement with their campaign and school, that they didn't just have a monetary goal, they had a goal of increasing engagement and finding a new generation of volunteers.
At the start of this project we knew we wanted to present a unique style to draw people into the message. Making that message clear and having a defined intended audience attributed to our success, but using a beat poetry style and compositing motion graphics helped this video stand apart.