Illinois Institute of Technology
Understanding IIT’s goals was paramount in crafting a story. We learned they wanted to inspire philanthropy and involvement with their campaign. They didn’t just have a monetary goal — they wanted to increase engagement and find a new generation of volunteers.
At the start of this project, we knew we wanted to present a unique style to draw people into the message. Making that message clear and having a defined intended audience attributed to our success, but using a beat poetry style and compositing motion graphics helped this video stand apart.
We’re really pleased with the reaction we’ve gotten from the community, and that’s what counts.