Fueling Innovation

Illinois Institute of Technology

The Brief

Understanding IIT’s goals was paramount in crafting a story. We learned they wanted to inspire philanthropy and involvement with their campaign. They didn’t just have a monetary goal — they wanted to increase engagement and find a new generation of volunteers.

At the start of this project, we knew we wanted to present a unique style to draw people into the message. Making that message clear and having a defined intended audience attributed to our success, but using a beat poetry style and compositing motion graphics helped this video stand apart.

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We’re really pleased with the reaction we’ve gotten from the community, and that’s what counts.

Lisa Notter
Senior Director of Advancement