Fueling Innovation

Illinois Institute of Technology

The Brief

Understanding IIT’s goals was paramount in crafting a story. We learned they wanted to inspire philanthropy and involvement with their campaign. They didn’t just have a monetary goal — they wanted to increase engagement and find a new generation of volunteers.

At the start of this project, we knew we wanted to present a unique style to draw people into the message. Making that message clear and having a defined intended audience attributed to our success, but using a beat poetry style and compositing motion graphics helped this video stand apart.

We’re really pleased with the reaction we’ve gotten from the community, and that’s what counts.

Lisa Notter
Senior Director of Advancement