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The Brief

As higher education becomes increasingly competitive, institutions are looking for targeted creative solutions to help their message stand out.

Building meaningful and sustainable connections with your audience is critical to staying relevant in higher education. Each audience, from prospective students to alumni and donors, is looking for a personalized experience. This is where Madhouse shines. We listen, research, ask questions and partner with your team to determine the right approach. Then, we bring it to life. Capital campaigns, viewbooks, websites — we help you reach your goals and cut through the noise.

Let's Work Together


Every institution has a story, and Madhouse learns what separates your story from the rest. With an outside eye and strategic mindset, we help colleges and universities define their message and shape their brand. We provide the materials and expertise you need to tell your story efficiently and effectively.


Prospective students often swim in marketing materials. We help yours stand out. With a strong brand voice, engaging design, and relevant message, your viewbook can captivate and resonate.

Mc Viewbook Spread

Email Marketing

Imagine beautifully designed custom emails within a targeted and intuitive campaign. Each email fits a specific audience or goal, thanks to the power of your student information system. The end game? A custom, accessible, and fully responsive email campaign that says the right thing, at the right time.

Utol Lookingforstars Email Phone 01


Money talk is tough — we help position you for success. We recognize the critical role donors play in higher education.

Alumni and stakeholder support is key to a university’s ability to remain competitive and build a lasting legacy. Based on first-hand research, we develop creative strategies that best fit your audience and goals.

Making the Case

A capital campaign is a big undertaking. We have the expertise to guide you through the process. Every step of the way, we’re looking to ask the right questions and find the best answers. We meet with faculty, interview donors, design surveys, and explore campus. Then, we build persuasive case statements and compelling visuals to help tell your story with the greatest impact.

Our work has been recognized nationally including multiple Case Circle of Excellence Grand Gold awards and American Advertising Federation ADDY awards.

Circle of Excellence

Grand Gold


Best of Show

Madhouse understands the complexity and regulations of higher education.

They anticipate and address issues and challenges often before we identify them.

Denise Hudgin
Director of Communication, Mercy College of Ohio