A Supportive Brand
Jefferson Health Plan
When Jefferson Health Plan expanded its service beyond Ohio, they decided their state-shaped logo was no longer representational of who they were – that’s where we come in.
Not only were they expanding to new areas, but Jefferson Health Plan was hoping to better tell their story as a non-profit community-based health care program that combines flexible plans with the power of large group purchasing. This is unique in that it allows for greater security and stability with their overall healthcare benefit plans.
Their brand needed to reflect the strong foundation they provide, while also showcasing their friendly and approachable flexibility.